As dental practices gradually adapt to the new normal ways of operation during the pandemic, concerns about maintaining their credibility and enhancing their brand visibility are troubling dentists lately. Dental practitioners are adopting innovative techniques like Merged Dental Marketing methods to raise their trustworthiness. Read review to know how dental practices have been hard hit by pandemic and how the new normal ways of coping with the pandemic is proving expensive during these difficult times.
Thanks to technological developments, dental practitioners are now more aware of their online presence and are finding out ways to make their virtual presence felt. The increased online exposure has also given rise to immense competitions, forcing dentists to adopt innovative techniques to boost their online strategies. This article sheds light on different SEO techniques that guarantee dentists a stunning online presence and an extensive customer base.
If you are a dentist looking ways to expand your dental presence, then follow these crucial digital marketing tips.
Boost your organic traffic with these stunning SEO techniques
Master these on-page SEO tactics for a great online presence
Boosting your keyword research skills
Researching a relevant keyword of your business and including them in your website content is the most fundamental SEO technique. Relevant keywords are picked by the Google algorithm that ranks your website with other contenders. Improve your keyword research with the following ideas.
- Utilize keyword planner to research relevant keywords
- Use general phrases along with your keywords and add specific location
- Include a primary keyword and a relevant secondary keywords on every web page
- Use a low competition keyword having an enormous search volume.
Include keywords in your Meta title, and descriptions
Once a relevant keyword is picked, include them in your Meta title and descriptions in the following ways:
- Meta-title: The title should give out the essence of your content. It must include clinic name, location and keyword within a size limit of 600 pixels
- Meta descriptions: This describes your content and should be able to attract traffic from the SERP to your websites. The length is limited to 920 pixels.
Content is the king
Good content has a high market, especially when it concerns the medical industry. Trustworthy and interesting contents are important to make your website rank top in the SERPs. Create content that is easy to read and includes relevant keywords.
Link all your pages
Internal linking all your web pages is important to enhance your website traffic. Ensure that your contents include at least 2 to 3 links on every page and anchor texts are short and relevant.
OFF page SEO strategies to enhance your online presence
Contribute relevant content to other websites. Creating backlinks adds authority to your on-page content. Another best way to enhance your local ranking is to include your business address in local directories.
Although these SEO strategies are slow in picking up quick leads, unlike PPC or other advertising methods, the search rankings gained by these organic methods will remain forever in the search engine ranking pages and invite genuine leads.